Exponential Profits- Marketing Training Excerpt
Samples from recent business marketing seminar by Jamie Siracusa
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Updated- Scheduled Business Experts and Speakers
The Business Excellence Center and Jamie Siracusa are inviting local business experts, owners, trainers and speakers to present their material and programs
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Basic Business Success Tips
Jamie Siracusa on "the New Digital-Online-Web-Internet, Marketing Magic opportunities: "your website is only one of many online presences that your business can develop. You should have several websites! Your business can have a blog, belong to various social media sites, create landing pages, post videos, write articles, create a forum and so forth. I don't care how much you know now, LEARN IT NOW! (don't be an idiot and have ugly offensive content.... but you have to get moving. If you already have a site, update it, add to it, make it better. Just Do IT! Once you have an online presence, you can start developing a subscriber base. The next step is to start communicating with them regularly through emails and newsletters. This is a more cost effective way to communicate with your customer base than traditional print advertising and direct mail.
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Do Small Companies Really Benefit From Training
Jamie Siracusa discusses the benefits of any size business and the importantce of find the right fit. Training increases skill levels, productivity, customer satisfaction, employee satisfaction, revenue figures, profit margins and a business owner’s pride.
Categories: Business Growth, Training and Seminars, Workshops Tags: business excellence center, business seminar, healthcare innovation resource group, hirg, jamie siracusa, south jersey small business training success workshops
Local Doc’s EMR Issues
Going With A Full Blown EHR, Sorta Sucks - A letter from Dr. Joe
After such a title, please know this up front: I love my EHR/EMR…most moments of most days.
What I don’t love, not in the least little bit, is changing how I go about dealing with everything related to patient care information capture, manipulation, and sharing. Converting from a tried and true workflow that has allowed me to provide the best care I’m capable of providing (at least, that’s as true as it could be with paper-based data) to processes that feel foreign and kludgy and downright odd sorta… well… sucks!
After spending our formative years learning how to navigate paper and penmanship (deterioration of the later aside), we are now challenged by the transformation to an almost entirely different way to manipulate our information. Further, it isn’t just how the data goes from brain to storage; it’s how that info is accessed, viewed, and managed.
Sure, we (my staff and I) have all been using computers for a while now (from 3 to 40+ years,) but none of us were even remotely prepared for the overwhelming shift in processes and the enormous learning curves we encounter by going medically electronic.
I’ve tried to think of a comparable or analogous change. Changing how we do banking, changing how we access news and gossip, changing how we buy and window shop, changing how we research and do schoolwork, changing from viewing three television channels which closed shop at 2:00 A.M.to a bazillion — all of these were virtually effortless. We all do all of these things now, even though we weren’t “skillsetted” with them in our youths. None of them seemed like a mountainous climb.
But, changing from free flow data capture, be it for SOAP notes or lab orders, via the familiar pen and paper format to the seemingly simple point-and-click tech of a PC has been, without question, the greatest challenge of my life. (OK, aside from raising kids, maintaining a healthy marriage, dealing with cluster headaches, and remembering to put the toilet seat down, that is.)
It isn’t just how the data goes from head to storage — it’s how everything gets accessed, viewed, shared, and integrated into pre-existing mental categories. My synapses have been strained beyond their original design constraints trying to establish new neural connections and pathways for this completely queer new work style.I hope I’m not alone when I admit to being exhausted by “change management.” Back in the “pre-EHR days,” it was really easy (relatively speaking) to go to work, see patients, and deliver myself home at the end of the day with some smidgen of energy reserve. Nowadays, my serotonin and dopamine stockpiles are so depleted that I barely have enough left over for fêting my youngest son’s latest fourth grade feat or catching a chuckle from my wife’s current chef-challenged concoction.Why put myself and my longsuffering staff through all this? Simple. Because, as I said up front, most moments of most days, I absolutely love my EHR. I am daily astounded by the new capabilities I am gaining to deal with data. The upside usually outweighs the downside. It is, without question, worth it.
However, that doesn’t mean this transition time doesn’t sorta suck. It does, big time.
From the trenches…“Always be yourself…unless you suck.” – Dr. Joe Whedon
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